PRICE TABLE PANROTAS 2020
DIGITAL PRODUCTS
- PORTAL PANROTAS
*Traditional Banners For Desktop;
*Traditional Banners + Additional Banners
*High Impact Banners for Desktop;
*Mobile Banners ;
*Banners and Publishers in Custom Section;
*Keyword Banner - PANROTAS CORPORATIVO - Banners and Publishing
- BRANDED CONTENT - Full Pack, Online Pack e Online Slim
- SOCIAL NETWORKS - Publishing, Boosting and Stories;
- E-MAIL MARKETING - Shot
- E-BOOK - Divulgation
- NEWSLETTER PANROTAS - Banner
DIGITAL PRODUCTS
TRADITIONAL BANNERS
FOR DESKTOP
| MOD. | FORMAT | DIMENSIONS (px) | SALE | Rate Card Price USD |
|---|---|---|---|---|
| 1 | Full Top | 970 x 90 | CPM | $ 27.00 |
| 2 | Upper Square | 300 x 250 | CPM | $ 23.00 |
| 3 | Skyscraper | 300 x 600 | CPM | $ 26.00 |
| 4 | Full Central | 970 x 90 | CPM | $ 22.00 |
| 5 | Bottom Square | 300 x 250 | CPM | $ 11.00 |
| 6 | Full Bottom | 970 x 90 | CPM | $ 10.00 |
TRADITIONAL BANNERS
+
ADDITIONAL BANNERS
**ARRASTE para a esquerda** ←
| MOD. | DEVICE | FORMAT | SALE | BASELAYER | EXPANDER | PARALLAXER |
|---|---|---|---|---|---|---|
| 1 | Desktop | Full Top | CPM | $ 40.50 | $ 35.10 | (not applicable) |
| 2 | Desktop | Upper Square | CPM | $ 34.50 | $ 29.90 | $ 29.90 |
| 3 | Desktop | Skyscraper | CPM | $ 39.00 | $ 33.80 | $ 33.80 |
| 4 | Desktop | Full Central | CPM | $ 33.00 | $ 28.60 | (not applicable) |
| 5 | Desktop | Bottom Square | CPM | $ 16.50 | $ 14.30 | (not applicable) |
| 6 | Desktop | Full Bottom | CPM | $ 15.00 | $ 13.00 | (not applicable) |
| 3 | Mobile | Upper Square | CPM | (not applicable) | (not applicable) | $ 22.10 |
| 4 | Mobile | Middle Square | CPM | (not applicable) | (not applicable) | $ 15.60 |
| 6 | Mobile | Half Prime | CPM | (not applicable) | (not applicable) | $ 11.70 |
HIGH IMPACT
BANNERS FOR DESKTOP
| MOD. | FORMAT | DIMENSIONS (px) | SALE | Rate Card Price USD |
|---|---|---|---|---|
| 7 | Intexter | 500 x 150 | CPM | $ 12.00 |
| 8 | Slider | 300 x 250 | DAY | $ 2,150.00 |
| 9 | Cutting Edge | 1290 x 300 | 1 DAY | $ 2,710.00 |
| 10 | Cutting Middle | 1290 x 330 | 2 DAYS | $ 2,710.00 |
| 11 | Reader Envelope | - | 1 DAY | $ 2,710.00 |
| 12 | Keyword Banner | 970 x 60 | CPM | $ 30.00 |
| 13 | Breaking News | 970 x 60 | DAY | $ 3,170.00 |
| 14 | Catfisher | 600 x 90 | DAY | $ 2,760.00 |
MOBILE BANNERS
| MOD. | FORMAT | DIMENSIONS | SALE | Rate Card Price USD |
|---|---|---|---|---|
| 1 | Full Top | 320 x 50 | CPM | $ 23.00 |
| 2 | Full Fix | 330 x 50 | CPM | $ 30.00 |
| 3 | Upper Square | 300 x 250 | CPM | $ 17.00 |
| 4 | Middle Square | 300 x 250 | CPM | $ 12.00 |
| 5 | High Impact | 300 x 400 | DAY | $ 1,650.00 |
| 6 | Half Prime | 300 x 90 | CPM | $ 9.00 |
CUSTOM
SECTION
| FORMAT | Rate Card Price USD |
|---|---|
| Sponsored Content | $ 1,430.00 |
| Square Banner | $ 1,720.00 |
| Square Banner + Content | $ 3,150.00 |
KEYWORD BANNER
| FORMAT | DIMENSIONS (px) | SALE | Rate Card Price USD |
|---|---|---|---|
| Keyword Banner | 180 x 150 px | CPM | $ 30.00 |
PANCORP
| FORMAT | Rate Card Price USD |
|---|---|
| Monthly Sponsorship | $ 2,580.00 |
| Annual Sponsorship | $ 27,360.00 |
BRANDED CONTENT
| FORMAT | Rate Card Price USD |
|---|---|
| FULL PACK | $ 6,590.00 |
| ONLINE PACK | $ 5,040.00 |
| ONLINE SLIM | $ 3,150.00 |
SOCIAL NETWORKS
| FORMAT | Rate Card Price USD |
|---|---|
| Facebook - Boosted Post | $ 3,910.00 |
| Facebook - Stories | $ 1,430.00 |
| Instagram - Boosted Post | $ 2,120.00 |
| Instagram - Stories | $ 1,530.00 |
E-MAIL MARKETING
| FORMAT | Rate Card Price USD |
|---|---|
| E-mail Marketing | $ 1,150.00 |
E-BOOK
| FORMAT | Rate Card Price USD |
|---|---|
| Up to 50 pages | $ 7,160.00 |
| 50 up to 100 pages | $ 10,000.00 |
| 100 to 150 pages | $ 11,450.00 |
NEWSLETTER PANROTAS
| MOD. | FORMAT | DIMENSIONS | SALE | Rate Card Price USD |
|---|---|---|---|---|
| 1 | Newsletter Banner | 600 x 200 | WEEK | $ 1,100.00 |
PRINT PUBLICATIONS
TRADITIONAL
ADS
PANROTAS MAGAZINE
| FORMAT | DIMENSIONS | Rate Card Price USD |
|---|---|---|
| Double Page | 42cm x 28cm | $ 8,140.00 |
| Full Page | 21cm x 28cm | $ 4,600.00 |
| Half Page (Horizontal) | 19cm x 12cm | $ 2,560.00 |
| Half Page (Vertical) | 9cm x 26cm | $ 2,560.00 |
| Double Footer | 40cm x 6cm | $ 2,170.00 |
| Footer | 19cm x 6cm | $ 1,210.00 |
TRADITIONAL
ADS
WTM LA E
ABAV EXPO
| FORMAT | DIMENSIONS (cm) | Rate Card Price USD 1 EDITION | Rate Card Price USD 2 EDITIONS |
|---|---|---|---|
| Double Page | 42 x 28 | $ 8,140.00 | $ 11,880.00 |
| Full Page | 21 x 28 | $ 4,600.00 | $ 6,630.00 |
| Half Page (Horizontal) | 19 x 12 | $ 2,560.00 | $ 3,760.00 |
| Half Page (Vertical) | 9 x 26 | $ 2,560.00 | $ 3,760.00 |
| Double Footer | 40 x 6 | $ 2,170.00 | $ 3,190.00 |
| Footer | 19 x 6 | $ 1,210.00 | $ 1,770.00 |
SPECIAL ADS
| FORMAT | Rate Card Price USD |
|---|---|
| Belly Belt | $ 5,730.00 |
| Cover | $ 6,460.00 |
| Cover Wrap | $ 8,430.00 |
| Events calendar (footer) | $ 6.110,00 |
SPONSORSHIP AND ACTIVATIONS IN EVENTS
PANROTAS FÓRUM
PANROTAS NEXT
| FORMAT | Rate Card Price USD |
|---|---|
| NEXT EVENTS (by city) | $ 6,730.00 |
WTM LA ACTIVATIONS
| ACTION WTM | Rate Card Price USD |
|---|---|
| Caricatures on Mugs (1 designer) | $ 6,250.00 |
| Charging Station (2 Stations) | $ 3,750.00 |
| Coffee Area (600 / DAY) | $ 5,750.00 |
| Picture panel | $ 2,300.00 |
| Tagpick | $ 3,000.00 |
ABAV EXPO ACTIVATIONS
| ACTION ABAV | Rate Card Price USD |
|---|---|
| Caricatures on Mugs (3 designer) | $ 16,429.00 |
| Charging Station (2 Stations) | $ 5,000.00 |
| Coffee Area (1.200 / DAY) | $ 11,667.00 |
| Future Agency | $ 5,952.00 |
| Panel | $ 6,050.00 |
| Tagpick | $ 4,321.00 |
FESTURIS GRAMADO ACTIVATIONS
| ACTION FESTURIS | Rate Card Price USD |
|---|---|
| Caricatures on Mugs (1 designer) | $ 3,750.00 |
| Charging Station (1 Stations) | $ 2,500.00 |
| Coffee Area (610 / DAY) | $ 7,500.00 |
| Panel + Awards | $ 2,375.00 |
| Tagpick | $ 3,750.00 |
PANROTAS PROJECTS
PANROTAS PROJECTS
| FORMAT | Rate Card Price USD |
|---|---|
| Bastidores do Turismo (Behind the scenes of the Travel Industry) | $ 1,510.00 |
| Trocando Ideia - “(Exchanging Ideas)” | $ 3,900.00 |